Do you look online first when you want or need something? Most people do! This is why online visibility for home improvement businesses is key. You want prospects to find you when they need services. Keep Reading
Marketing & Strategy (8)
Trends may come and go but, as a business, you must stay on top of what consumers are interested in to attract their interest and maintain engagement. One highly effective way to do that is to add... Keep Reading
Radio advertising is a booming industry. A May 2022 Marshal Marketing survey reveals 71% of the Madison market listens to local radio. SP Global predicts radio ads will bounce back to pre-pandemic... Keep Reading
I’ve heard it in every decade of my broadcast career. Those who predicted radio would get kicked to the curb by the next technological advance. When cassettes and 8-track tapes became the latest... Keep Reading
Are you in the red or the black? This is a question my dad would ask me every year at Christmas. What he was really asking me was if I got what I wanted. He said he always wanted to make sure he was... Keep Reading
Growing your business can feel like you're adding a long list of to-dos onto an already overfull schedule. Creating marketing plans, managing the logistics, creating digital assets and content, and... Keep Reading
Among the most common questions businesses ask is the difference between marketing strategies and tactics. While theyseem similar, they are distinct and impactyour brand differently. Let’s discuss ... Keep Reading
There is nothing more intimidating than a blank piece of paper! My goal is to try and bring you information that will help you. Hopefully, creative, innovative ideas to grow your business or to help... Keep Reading
Video remains one of the most popular forms of media among all audiences, and it's not limited to entertainment. One study found that 54% of consumers want to see more video content from the brands... Keep Reading
One of the most common uses of targeted display ads is lead generation. The goal is for viewers to see those ads, click through to a landing page, and purchase. However, targeted display ads can do... Keep Reading
