Marketing & Strategy
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About the Author : Paul Blair
Paul Blair serves as our Creative Services Director writing and producing many award-winning branding and public service campaigns for clients such as Bergstrom, Settlers Bank, Gunderson Life Celebration Centers, Window World, Chalmers Jewelers, Saint Vincent de Paul, The Healthy Place, Genesis Painting, Benjamin Plumbing and many, many more. His successful career at Mid-West Family Madison spans over thirty years.
Size Does Matter
Size Does Matter: Dominate Your Market with Strategic Advertising on a Single Medium As a business...
Revolutionize Your Email Marketing: Tips for Higher Engagement
The dominance of social media platforms and messaging apps casts a big shadow over the potent yet...
Building a Strong Brand: Strategies for Small Businesses
In a saturated market of new businesses, it's crucial to stand out. You need more than a catchy...
Full-Funnel Marketing: What It Is and How to Create a Strategy
Imagine yourself navigating a vast and intricate maze. Each pathway represents a crucial stage of...
Tuning in to Tomorrow: The Resurgence of Audio in Modern Marketing
What goes around, comes around. Long before television, families gathered to listen to the radio....
The Art of Storytelling in Marketing: How to Create Compelling Narratives
Sometimes, it feels like the number of companies vying for attention doubles daily! That’s when...