The Spirit of Giving

The Spirit of Giving

Are you in the red or the black? This is a question my dad would ask me every year at Christmas. What he was really asking me was if I got what I wanted. He said he always wanted to make sure he was in the red. I didn’t fully understand what he meant when I was a child. It was more important for him to give better presents than he received. For him, the feeling of giving was his true gift.

How are you feeling this year? 

Here are a couple of reasons to make charitable donations as an individual and part of your company culture.

  • Helping others in need makes you feel more content and fulfilled. Research shows a link between these feelings and joy. And really, who couldn’t use just a little more joy?
  • Giving to the community shows your customers you care. When customers see you are aligned with causes they also care about, they feel a deeper connection. 
  • But it’s not just your customers that feel warm fuzzies. You will create goodwill with your employees and build camaraderie among the different departments. 
  • Community connection builds brand awareness that leads to attracting and retaining employees.
  • Social Conscience is the answer many people give when asked why they contribute. Moral duty goes a long way to keeping you on the Nice List but also teaches those around you the importance of helping others.
  • Another reason corporations and individuals give to charitable organizations is to lower their taxable income.
Tami Newman

About the Author : Tami Newman

Tami Newman began her career in marketing at the age of six when she successfully convinced her Aunt that LUV’s were the only diaper she should ever buy for her brand new baby cousin. She said she watched all the commercials and LUV’s were by far the best choice. No one ever unlocked the reason she was so certain, but her cousin wore only LUV’s. Since then, Tami has worn all the hats in the marketing universe—sometimes several at once—sales, graphic design, writer, social media manager, and entrepreneur. Today she occupies a seat at the Mid-West Family Madison Brand Strategy table, she’s waiting there for you now.