Marketing that Matters: Strategies over Tactics

Marketing that Matters: Strategies over Tactics

Among the most common questions businesses ask is the difference between marketing strategies and tactics. While they seem similar, they are distinct and impact your brand differently. Let’s discuss marketing tactics vs. marketing strategy by analyzing both characteristics and contributions to business growth.  

What is the Difference Between Marketing Strategies and Marketing Tactics?   

So, what is the difference? Let’s break it down. 

Marketing strategy   

A marketing strategy is an overall plan to reach targets and convert them into actual customers. This strategy includes the brand's core messaging, data on prospective customer demographics, the value proposition of the company, and other high-level details. A comprehensive marketing strategy addresses all four marketing Ps: product, price, place, and promotion, and entails a clear set of options that elaborate on objectives. Combined, these options provide a straightforward system, which becomes your game plan for achieving your business goals. 

Marketing tactics    

Marketing tactics are the actions you take to carry out your marketing strategy. It is estimated that there are hundreds of tactics in digital marketing strategies, including blog publishing to boost a site's visibility, posting, growing search engine ranking through backlinks, and running target-specific Facebook ads.   

There can even be tactics within tactics broken down into specific achievable goals. However, all of the marketing tactics are part of a strategy. Simply put, your strategy is your blueprint, and your tactics are the tools you use to get there.  

Marketing Strategy over Tactics  

Compared to tactics, strategy directly influences your business in the following ways. 

  • Defines a Competitive Advantage  

Thinking of your marketing strategy as your game plan for competing with competitors clarifies the difference between tactics and strategy. A marketing strategy defines the preferences and behaviors of your buyer personas, also known as customer avatars. Your competitive advantage is the business attribute that helps you perform better than your competitors. Marketing strategies give you a competitive edge.  

  • Provides Top-level Resource Allocation  

For every business, financial budget, human capital, and time are crucial yet limited resources. A strategy helps you use your resources more efficiently and achieve the best possible results. If you are trying to create a practical marketing strategy, consult a professional marketing strategist who will analyze your business and help you develop a grand plan.   

  • Outlines a Clear Long-term Vision  

Every business should outline its objectives clearly and consistently review performance towards the goals. Operating without specific targets is common, and so is relying on tactics, making the vision unclear. Tactics should be used to support the main objectives of a business, as outlined in a long-term marketing strategy.  

  • Determines Business Audiences, Priority Markets, and Products   

Tactical marketing determines the right communication method for customer avatars but needs a strategic review of the priority markets, audiences, and most suitable products. The products, markets, and audiences should be professionally reviewed and determined using effective techniques for business growth. A marketing strategy applies different techniques to ensure proper communication and delivery to your different customer personas.  

  • Establishes Brand Positioning  

Every brand is positioned differently in the market, and good brand positioning clarifies how you want your brand to be considered compared to competitors.  

  • Branding determines how a business appeals to audiences and the market. A good brand strategy gives you professional insights on how to boost your brand and its appeal to audiences. 
  • Creates a Long-term Blueprint for Technology and Other Significant Investments  

Data and technologies play a significant role in business growth, especially in current times. In this digital era, businesses are implementing current initiatives and investing significantly in marketing automation and business optimization. Strategic marketing solutions help you to identify the right technology and long-term marketing strategy for your business. It also helps establish the optimization tools to get you to the top.  

  • Assists in Steering Activities  

Finally, a marketing strategy should connect the dots to give businesses authority over the tactics. Tactics may waste time and money without strategic marketing solutions.  

  • Dictates the Future Course of Action    

All businesses use tactics for marketing because they happen naturally, unlike marketing strategies. However, a long-term marketing strategy is crucial in distinguishing your business from competitors by capitalizing on factors such as your competitive advantage.  

Marketing Strategy Solutions in Madison 

Mid-West Family Madison offers the best strategic marketing solutions in Madison, Wisconsin. Our services help you to identify issues related to your business and brainstorm solutions. Contact our professionals and book a free consultation to start your success journey.

Subscribe to the Blog

Tami Newman

About the Author : Tami Newman

Tami Newman has worn all the hats in the marketing universe—sometimes several at once—sales, graphic design, writer, social media manager, and entrepreneur. Besides skiing fast, one of her greatest passions is solving puzzles. For Tami, finding creative solutions to sticky problems is just as much fun as whizzing downhill.