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Three Ways to Stand Out at Midwest Horse Fair and One Big No-No

Three Ways to Stand Out at Midwest Horse Fair and One Big No-No

Marketing & Strategy / By Liz Matzke

You want to talk to horse people. Seems straightforward, and the plan should be simple enough. So you invest in the largest horse event in the region, Midwest Horse Fair!  The Midwest Horse Fair... Keep Reading

What is Recruitment Marketing?

What is Recruitment Marketing?

Marketing & Strategy / By Leia Schneeberger

By now, you're probably already familiar with the struggle to fill positions and acquire top talent. If not, you likely will when it comes time to recruit because 75% of companies worldwide report... Keep Reading

Two Ways Employees Drain Your Resources and Make You Crazy

Two Ways Employees Drain Your Resources and Make You Crazy

Attracting employees / By Amanda Jezo

UGH! It's a nightmare. Your new employee exaggerated their skill set, and here you are three months in, and you have someone on the payroll who needs to pull their weight. You're probably paying them... Keep Reading

How Siding & Window Contractors Can Build a Multi-Channel Marketing Strategy

How Siding & Window Contractors Can Build a Multi-Channel Marketing Strategy

Home Improvement / By Paul Blair

Contractors of all types need to use multiple channels to communicate with their audiences. Maintaining consistent branding across all channels allows consumers to choose where and how they interact... Keep Reading

Recruitment—It's a Marathon not a Sprint!

Recruitment—It's a Marathon not a Sprint!

/ By Tami Newman

In order to recruit and retain the best talent, businesses need to understand the current trends in employee engagement and adapt their strategies accordingly. Here are some of the most important... Keep Reading

Why Sports Marketing? 5 Benefits You Can't Ignore

Why Sports Marketing? 5 Benefits You Can't Ignore

Marketing & Strategy / By Amanda Davis

Regardless of the industry you're in, sports marketing is a potentially invaluable tool. The many sports marketing benefits will help your business connect with local and national audiences. Sports... Keep Reading

How to Knock it Outta the Park with Sports Marketing

How to Knock it Outta the Park with Sports Marketing

Digital Marketing / By Candice Kroening

Sports marketing is one of the best tools to use if you're looking for an effective way to build a relationship with your target audiences. It's particularly effective when reaching the many die-hard... Keep Reading

Does Your Interior Remodeling Business Need a Marketing Revamp?

Does Your Interior Remodeling Business Need a Marketing Revamp?

Home Improvement / By Wade Vincent

Businesses in the remodeling industry need to do what they can to promote their brand and establish a connection with prospective clients. You can achieve your revenue goals and experience real... Keep Reading

Creating a Home Improvement Marketing Strategy for Business Growth

Creating a Home Improvement Marketing Strategy for Business Growth

Home Improvement / By Tami Newman

Today's home improvement businesses need to work harder than ever to stay competitive, which is why you must differentiate yourself in this industry. In addition, home improvement companies struggle... Keep Reading

The Purpose of the Customer Value Journey

The Purpose of the Customer Value Journey

Digital Marketing / By Amanda Jezo

Did you know customers go through a several-step process to become loyal, raving fans of your brand?  The customer value journey gives you a comprehensive look at the steps a potential customer takes... Keep Reading

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    Recent Posts

    • Three Ways to Stand Out at Midwest Horse Fair and One Big No-No
    • What is Recruitment Marketing?
    • Two Ways Employees Drain Your Resources and Make You Crazy
    • How Siding & Window Contractors Can Build a Multi-Channel Marketing Strategy
    • Recruitment—It's a Marathon not a Sprint!
    • Why Sports Marketing? 5 Benefits You Can't Ignore
    • How to Knock it Outta the Park with Sports Marketing
    • Does Your Interior Remodeling Business Need a Marketing Revamp?
    • Creating a Home Improvement Marketing Strategy for Business Growth
    • The Purpose of the Customer Value Journey

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