Creating a realistic marketing budget for small and local businesses is about balancing what you need to spend to move the needle and not just spraying money at everything. Getting a handle on your... Keep Reading
Marketing & Strategy (5)
You may think the average marketing and advertising agency falls into one of two categories. They come at you with big flashy smiles designed to hide ineffective strategies, or they peddle boring... Keep Reading
Omni-channel marketing approaches improve your reach, interactions with new and return customers, and ability to create a consistent and recognizable brand. Companies are rapidly jumping on this... Keep Reading
Do you want to see consistent results and continuously grow your brand awareness? A yearly marketing strategy can help create consistent growth for your business, allowing you to make steady progress... Keep Reading
Establishing credibility is vital for business success. Consumers crave authenticity and will call you out when you’re insincere. Building trust and confidence among customers and stakeholders helps... Keep Reading
10 Reasons Why Cause Marketing Campaigns Are Good for Business and Society
Marketing & Strategy
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Cause marketing has been defined as "a type of marketing a company participates in with a non-profit organization to boost business and profits while bettering society through supporting the... Keep Reading
While the marketing world is changing faster than you can say "ChatGPT-4," a solid annual campaign is still an integral part of success. By designing a comprehensive yearly marketing plan, you set... Keep Reading
The Godfather of AI, Geoffrey Hinton, resigned from his position with Google this week, prompting a flurry of speculation on the future of Artificial Intelligence (AI). Topics from copyright issues... Keep Reading
While creating a company mission statement and publicizing company values is the first step to developing a relationship with their community, companies can further develop a relationship with local... Keep Reading
It's a big step, and maybe you're not convinced you need video content. There are lots of ways to bring video into your marketing mix, from 6-second social media posts you capture with your cell... Keep Reading