Contractors of all types need to use multiple channels to communicate with their audiences. Maintaining consistent branding across all channels allows consumers to choose where and how they interact... Keep Reading
Paul Blair
I’ve heard it in every decade of my broadcast career. Those who predicted radio would get kicked to the curb by the next technological advance. When cassettes and 8-track tapes became the latest... Keep Reading
We all know what a pandemic can do to your workforce. I’ve written and produced more recruitment campaigns in the last two years than ever before in my career. Keep Reading
We’ve talked about the three keys to branding consistency, frequency, and anchoring. Let’s focus on the consistency portion of the formula as it relates to your marketing efforts. Keep Reading
I read a few interesting articles in The Wall Street Journal, The Harvard Business Review, and a few others recently about advertising during times of economic turmoil. I hope the insight will... Keep Reading
I thought I had all of the tools to handle any home repair project thrown at me. After all, my dual role as husband, father, and grandpa includes handyman, repairman, and groundskeeper dictates I... Keep Reading
He cooked for countless numbers of soldiers as a mess sergeant in the Korean war. Afterward, he opened his own BBQ joint in a shambly building off Broadway Avenue on the far edge of downtown Lubbock,... Keep Reading
While some people explore hobbies, recipes, and do-it-yourself projects on the internet, I investigate creativity in all forms for inspiration. A wise consultant once told me his secret of finding... Keep Reading
With such a huge need to hire people these days, you’ll want your message to stand out above everyone else. There are unique ways to capture attention and grab the right candidates to fill your open... Keep Reading
As you read this, I know you’ll see the common thread that is a part of our culture here at Mid-WestFamily Madison. Our mission is to serve our communities, listeners, and advertisers with a full... Keep Reading
