The dominance of social media platforms and messaging apps casts a big shadow over the potent yet overlooked tool of email marketing. Email marketing, done right, can be a pivotal player for... Keep Reading
Shar Hermanson
It is fair to say that finding the perfect balance between traditional and digital marketing strategies is a task most business owners struggle with—especially when budgets are tight and getting ROI... Keep Reading
Have you ever asked Siri or Alexa to do something, find a recipe, play music, or look up an address or phone number? Then you know what Voice Search is and how easy it is to use. But is your website... Keep Reading
Local businesses are the heartbeat of our communities and weave the fabric of neighborhoods together. For many locally owned businesses, customer reviews and testimonials help shape their identity... Keep Reading
It happens to the best of us—a long-time customer who, for one reason or another, just doesn't come in anymore. Read on to learn more about the wonderful art of reconnecting with a past customer. Keep Reading
For any business, marketing is at the core of growing revenue and gaining new clients. Marketing helps new and existing clients better understand your goods and services through campaigns crafted... Keep Reading
Choosing which social cause to support is a personal and subjective decision. There are many benefits to aligning your business with a social cause or charity. Your business certainly will benefit,... Keep Reading
Recruitment marketing is essential for your business to engage and entice prospective employees in the pre-applicant recruitment phase. This is especially important in tight labor markets, where... Keep Reading
Today, many business owners struggle to find and retain the talent they need to keep their businesses running effectively. As many as 78% of companies are currently running short-staffed. If your... Keep Reading
The job market is just that. A market—sometimes the market booms and sometimes, it busts! I remember when news of layoffs and downsizing bombarded the headlines. Today companies struggle to backfill... Keep Reading
