You want to talk to horse people. Seems straightforward, and the plan should be simple enough. So you invest in the largest horse event in the region, Midwest Horse Fair! The Midwest Horse Fair... Keep Reading
Marketing & Strategy
By now, you're probably already familiar with the struggle to fill positions and acquire top talent. If not, you likely will when it comes time to recruit because 75% of companies worldwide report... Keep Reading
Regardless of the industry you're in, sports marketing is a potentially invaluable tool. The many sports marketing benefits will help your business connect with local and national audiences. Sports... Keep Reading
Sports marketing is one of the best tools to use if you're looking for an effective way to build a relationship with your target audiences. It's particularly effective when reaching the many die-hard... Keep Reading
Did you know customers go through a several-step process to become loyal, raving fans of your brand? The customer value journey gives you a comprehensive look at the steps a potential customer takes... Keep Reading
Do you look online first when you want or need something? Most people do! This is why online visibility for home improvement businesses is key. You want prospects to find you when they need services. Keep Reading
Trends may come and go but, as a business, you must stay on top of what consumers are interested in to attract their interest and maintain engagement. One highly effective way to do that is to add... Keep Reading
Radio advertising is a booming industry. A May 2022 Marshal Marketing survey reveals 71% of the Madison market listens to local radio. SP Global predicts radio ads will bounce back to pre-pandemic... Keep Reading
I’ve heard it in every decade of my broadcast career. Those who predicted radio would get kicked to the curb by the next technological advance. When cassettes and 8-track tapes became the latest... Keep Reading
Are you in the red or the black? This is a question my dad would ask me every year at Christmas. What he was really asking me was if I got what I wanted. He said he always wanted to make sure he was... Keep Reading