Effective lead generation is crucial for both long and short-term success. Home improvement is a growing industry with over $300 billion annual worth in the U.S. There's fierce competition among... Keep Reading

Radio advertising is a booming industry. A May 2022 Marshal Marketing survey reveals 71% of the Madison market listens to local radio. SP Global predicts radio ads will bounce back to pre-pandemic... Keep Reading

Have you noticed the trend of people selecting a word to own? Words like adventure, mindful, and joy are popular choices. Choosing a word as a mantra helps avoid our sense of failure when we abandon... Keep Reading

I’ve heard it in every decade of my broadcast career. Those who predicted radio would get kicked to the curb by the next technological advance. When cassettes and 8-track tapes became the latest... Keep Reading

Are you in the red or the black? This is a question my dad would ask me every year at Christmas. What he was really asking me was if I got what I wanted. He said he always wanted to make sure he was... Keep Reading

It’s your team, you waited for the season, and now you are ready. Training for sports taught me the game is won long before I hit the field. How you train in the off-season leads to either a winning... Keep Reading

Growing your business can feel like you're adding a long list of to-dos onto an already overfull schedule. Creating marketing plans, managing the logistics, creating digital assets and content, and... Keep Reading

Admit it. It’s your turn to compose a content-saturated blog. Usually, you meet this task with enthusiasm and an overflowing list of ideas. But every once in a great while, you get the dreaded... Keep Reading

Among the most common questions businesses ask is the difference between marketing strategies and tactics. While theyseem similar, they are distinct and impactyour brand differently. Let’s discuss ... Keep Reading

There is nothing more intimidating than a blank piece of paper! My goal is to try and bring you information that will help you. Hopefully, creative, innovative ideas to grow your business or to help... Keep Reading