Liz Matzke

I know what you’re thinking! “I have a great website, and now you’re telling me I also need landing pages!” Keep Reading

You want to talk to horse people. Seems straightforward, and the plan should be simple enough. So you invest in the largest horse event in the region, Midwest Horse Fair! The Midwest Horse Fair... Keep Reading

How many of these memes have you seen? They've become a running joke with my friends. Their employer buys pizza once a year as a reward for the 12-plus hours a day and having to work outside in the... Keep Reading

Have you noticed the trend of people selecting a word to own? Words like adventure, mindful, and joy are popular choices. Choosing a word as a mantra helps avoid our sense of failure when we abandon... Keep Reading

Admit it. It’s your turn to compose a content-saturated blog. Usually, you meet this task with enthusiasm and an overflowing list of ideas. But every once in a great while, you get the dreaded... Keep Reading

As long as there has been email, there has been email marketing. The effectiveness and frequency of email marketing have seen its ups and downs, challenges, and successes. So what is the state of... Keep Reading

If you happened to be in Madison, WI the first week in October, you’re probably familiar with the World Dairy Expo. It’s easily one of the largest trade shows in Wisconsin. This dairy... Keep Reading

Honestly, I wasn’t sure I was the kind of person who could get into podcasts. It sounded like talk radio on steroids to me. However, thanks to a little hype from some friends around the podcast... Keep Reading

What if for every dollar you handed me, I handed you back a five? Sounds too good to be true, right? Well, maybe not. According to Influencer Marketing Hub, For every dollar spent with influencer... Keep Reading

Remember a mere 20 years ago when your choices of social media were Myspace and a handful of other, lesser-known, websites like Friendster and Hot or Not? Social media really started to gain momentum... Keep Reading