Establishing a strong brand is crucial for long-term success. Brand equity—a brand’s intangible value in consumers' minds—significantly impacts market position, customer loyalty, and overall... Keep Reading
Amanda Jezo
What goes around, comes around. Long before television, families gathered to listen to the radio. The airwaves vibrated with rich, interesting stories told in creative ways to keep listeners tuning... Keep Reading
Lead Generation is essential to your business whether you’ve been in business since before the internet was a thing or you’ve only been open for two weeks. We understand the need to not only attract... Keep Reading
Read this, study that. Watch for trends. Look at the analytics. Conduct A/B tests! You get where I am going with this! Keep Reading
Omni-channel marketing approaches improve your reach, interactions with new and return customers, and ability to create a consistent and recognizable brand. Companies are rapidly jumping on this... Keep Reading
The cost of recruiting varies, with some numbers placing the total cost of getting a new hire at around $4,700 and others calculating the soft and hard costs to be up to three times the new hire's... Keep Reading
While creating a company mission statement and publicizing company values is the first step to developing a relationship with their community, companies can further develop a relationship with local... Keep Reading
UGH! It's a nightmare. Your new employee exaggerated their skill set, and here you are three months in, and you have someone on the payroll who needs to pull their weight. You're probably paying them... Keep Reading
Did you know customers go through a several-step process to become loyal, raving fans of your brand? The customer value journey gives you a comprehensive look at the steps a potential customer takes... Keep Reading
In today’s competitive market, siding companies need to do everything possible to stand out from the crowd. One way to do this is by beating your competition to the best leads. Here are three ways to... Keep Reading