Read this, study that. Watch for trends. Look at the analytics. Conduct A/B tests! You get where I am going with this!
Peter Drucker said if you can't measure it, you can't manage it.
How will we know how we are doing if we don't measure? How do you know if you are doing well? Or poorly? Bringing me to my main point—what does it mean to be a Data Ambassador?
Last year I attended a Women In Technology breakfast event in Madison, Wisconsin. A delightful woman named Theresa Peachey, Assistant Vice President—Data Management, Enterprise Data & Analytics at Travelers, gave the keynote speech. During Laura’s presentation, she shared an infographic of a “Vibrant Data Culture Map.” I was pleased to see Mid-West Family follows many of the best data practices Laura referred to.
Then Theresa dropped a term I had never heard! “Data Ambassador”
Hmm—Data Ambassador! It clicked, and it made perfect sense. Long gone are the days of throwing out a bunch of marketing tactics, crossing your fingers, and hoping for unicorns.
Five Questions to Consider
- How data-focused is your organization?
- Where does your data come from?
- How do you measure your data? What KPIs are you using?
- How do you ensure you get quality data, not just quantity?
- How data literate is your organization? And I am not talking about your I.T. Department!
Nothing more perfectly describes my role with Mid-West Family Madison. Our marketing strategies are developed from the ground up using trending localized data and analytics, not just our best guess.
The Mid-West Family Madison team and I understand every company's data journey is unique, and more importantly, we make your company’s first-party and 3rd party data work for you! We test, monitor, and measure campaigns through the data, which delivers ultimate success for our clients.
With internet usage reported at an all-time high, with nearly 8 hours of daily consumption, the pinnacle for any company's future success depends on gathering, understanding, and utilizing the data.
If you measure it, you can manage it! If you’re not sure where to start, give me a call—I would love to be your Data Ambassador!
