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7 Reasons Marketing Is Like Stand-Up Comedy

7 Reasons Marketing Is Like Stand-Up Comedy

Branding / By Amanda Davis

Why didn’t the marketing couple get married? They weren’t on the same landing page. *ba-dum-tss* Keep Reading

Recruitment in 2022 – Navigating the HR Minefield

Recruitment in 2022 – Navigating the HR Minefield

Recruitment / By Shar Hermanson

Human Resources The job where you recruit, retain, attract, console, solve IT issues for remote workers, answer insurance issues, deal with attendance policies, and yes, now the virus is making each... Keep Reading

Who Thinks This Way? My Co-Workers and I Do.

Who Thinks This Way? My Co-Workers and I Do.

/ By Paul Blair

As you read this, I know you’ll see the common thread that is a part of our culture here at Mid-WestFamily Madison. Our mission is to serve our communities, listeners, and advertisers with a full... Keep Reading

Customers Do Care About You—When It’s About Them

Customers Do Care About You—When It’s About Them

Branding / By Tami Newman

A little while ago I told you no one cares about you. I didn’t say it to be mean. I did it to illustrate a point—by and large, people care only about themselves and solving their own problems. But... Keep Reading

Prescription for Hiring – Beer and Balloons?

Prescription for Hiring – Beer and Balloons?

/ By Paul Blair

During your career you’ve probably experienced countless jobs you either remember fondly or simply walked away from. Pay, benefits, schedule, satisfaction, fulfillment, and work environment all... Keep Reading

How’s That Diet Going? Don’t Cheat on Your Marketing Strategy

How’s That Diet Going? Don’t Cheat on Your Marketing Strategy

Digital Marketing / By Amanda Davis

There are no cheat days in marketing. Keep Reading

Diving Into the Data: How to use Google Analytics to Grow your Brand

Diving Into the Data: How to use Google Analytics to Grow your Brand

Google Analytics / By Mid-West Family

Data can be a scary word. The data waters are often dark, deep, and unknown for most companies. But, if you are looking for ways to take your business and marketing strategy to the next level, you... Keep Reading

What is Social Media Marketing?

What is Social Media Marketing?

Digital Marketing / By Mid-West Family

According to Hootsuite, 1.3 million new users joined social media every day in 2020. Keep Reading

The Three Types of Potential Customers – Bears, Donkeys, and Tigers

The Three Types of Potential Customers – Bears, Donkeys, and Tigers

Advertising / By Mid-West Family

I was reading my kids a bedtime story, and it made me think of a fun way to explain three of the types of people you are advertising to. Keep Reading

Having a Brand vs. Building a Brand

Having a Brand vs. Building a Brand

Audio Branding / By Amanda Davis

You do branding. Keep Reading

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