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3 Simple Steps to Start Content Marketing

3 Simple Steps to Start Content Marketing

Digital Marketing / By Amanda Davis

In Tami’s recent blog, you got a taste of what content isn’t. Keep Reading

Word Count and Words Count

Word Count and Words Count

Branding / By Paul Blair

Blog experts suggest posts such as this should be 1500-2000 words. What? Do you have time for a nap? Keep Reading

Content—the New Marketing Term Being Throwing Around with Unbridled Glee

Content—the New Marketing Term Being Throwing Around with Unbridled Glee

blogging / By Tami Newman

Content Marketing is so simple a concept it’s hard to explain. Content marketing is educational but it is NOT about the products or services a company sells. Keep Reading

Sell More Without Spending More

Sell More Without Spending More

Digital Marketing / By Amanda Davis

What if you could sell more to your current customers, without spending another dime on advertising? Keep Reading

Top-Of-Mind Awareness Using A Musical Image

Top-Of-Mind Awareness Using A Musical Image

Audio Branding / By Paul Blair

You have a sign and a logo but do you have a sound? Your potential new customers are accustomed to identifying a business, a product, even a school by hearing musical lyrics, and sometimes it’s just... Keep Reading

The Bitterness of Poor Quality Remains Long After the Sweetness of Low Price is Forgotten

The Bitterness of Poor Quality Remains Long After the Sweetness of Low Price is Forgotten

Digital Marketing / By Tami Newman

Benjamin Franklin is credited with saying this and for many companies, the lure of a low price when choosing a vendor is sweet indeed. It’s not such a big deal to buy the discount brand of toilet... Keep Reading

How to Prove Your Marketing Strategy Works: Key Performance Indicators

How to Prove Your Marketing Strategy Works: Key Performance Indicators

Digital Marketing / By Amanda Davis

In The Art of War, Sun Tzu said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Keep Reading

Bar Stool Q & A: How to Use Endorsements with Jodie Froehlich – Master Marketing Mixologist

Bar Stool Q & A: How to Use Endorsements with Jodie Froehlich – Master Marketing Mixologist

adlibs / By Amanda Davis

Welcome to our series, Bar Stool Q & A. Join us as we tap into decades of Mid-West Family’s marketing experience and share top shelf tips, suggestions, and fun marketing stories! . Keep Reading

Bar Stool Q & A: Branding with Joe Daguanno – Master Marketing Mixologist

Bar Stool Q & A: Branding with Joe Daguanno – Master Marketing Mixologist

Audio Branding / By Amanda Davis

Welcome to our series, Bar Stool Q & A. Join us as we tap into Mid-West Family’s decades of marketing experience and share top-shelf tips, suggestions, and fun marketing stories! Keep Reading

How Influencer Marketing Can Help Grow Your Revenue

How Influencer Marketing Can Help Grow Your Revenue

Advertising / By Jamie Walloch

Years ago, the influencer world was limited to only celebrities and dedicated bloggers. Today, thousands of influencers across the world make a living from influencer marketing. It is the best way... Keep Reading

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