As a local business, an effective SEO strategy levels the playing field with larger companies that often have more resources and visibility. With a well-thought-out SEO plan, you can increase traffic... Keep Reading

While the marketing world is changing faster than you can say "ChatGPT-4," a solid annual campaign is still an integral part of success. By designing a comprehensive yearly marketing plan, you set... Keep Reading

The Godfather of AI, Geoffrey Hinton, resigned from his position with Google this week, prompting a flurry of speculation on the future of Artificial Intelligence (AI). Topics from copyright issues... Keep Reading

The cost of recruiting varies, with some numbers placing the total cost of getting a new hire at around $4,700 and others calculating the soft and hard costs to be up to three times the new hire's... Keep Reading

Have you ever overheard a conversation, and even though the people were speaking your native language, you didn’t understand a thing? It brings to mind Marisa Tomei’s line in My Cousin Vinny, “It’s... Keep Reading

While creating a company mission statement and publicizing company values is the first step to developing a relationship with their community, companies can further develop a relationship with local... Keep Reading

It's a big step, and maybe you're not convinced you need video content. There are lots of ways to bring video into your marketing mix, from 6-second social media posts you capture with your cell... Keep Reading

It's been said that whenever someone doesn't know where they want to go, any road will lead them astray. This principle certainly applies to the business world, especially the marketing industry. To... Keep Reading

Recruitment marketing is essential for your business to engage and entice prospective employees in the pre-applicant recruitment phase. This is especially important in tight labor markets, where... Keep Reading

Kitchen and bath services are in high demand. Not only is there a strong demand for housing (including new constructions), but more and more homeowners want to remodel their homes to either put their... Keep Reading