5 Reasons to Add Video Content to Your Marketing Mix

5 Reasons to Add Video Content to Your Marketing Mix

Content Marketing / By Tami Newman

It's a big step, and maybe you're not convinced you need video content. There are lots of ways to bring video into your marketing mix, from 6-second social media posts you capture with your cell phone to fully produced product launches.  Here is a list of reasons to give video a try.

1—Video is Highly Engaging 
Video captures attention and keeps people engaged in a way few other media does. Using humor or drama, incorporating visuals, sound, and movement, video powerfully tells your story to a captivated audience. 

2—Video Reach a Wide Audience 
People in every demographic love videos. You can share and distribute videos on various platforms such as broadcast TV, streaming TV, social media, YouTube, and email. This helps you reach a larger audience and increase your visibility.

3—Video Improves Your Search Engine Rankings
Search Engines give more weight and prioritize video content in search results, so having video on your site can help you rank higher. What a great added benefit!

4—Video Showcases Your Expertise
Video content is an effective way to showcase your knowledge and expertise in your industry. Whether providing tutorials, sharing your opinion, or demonstrating your product, video establishes you as an authority in your field.

5—Video Boosts Sales & Conversions
Video content helps boost sales and conversions by giving customers a better understanding of your product or service. Videos can also be used to highlight customer testimonials, product demos, and other compelling content that can convince potential customers to make a purchase.

In summary, video content is a powerful tool for engaging with your audience, increasing your reach, and showcasing your expertise.

Get the "Marketer's Complete Guide to Engaging Video Content."

 
Tami Newman

About the Author : Tami Newman

Tami Newman has worn all the hats in the marketing universe—sometimes several at once—sales, graphic design, writer, social media manager, and entrepreneur. Besides skiing fast, one of her greatest passions is solving puzzles. For Tami, finding creative solutions to sticky problems is just as much fun as whizzing downhill.