Why Businesses Love Working with Mid-West Family Madison for Recruitment Marketing

Why Businesses Love Working with Mid-West Family Madison for Recruitment Marketing

Recruitment marketing is essential for your business to engage and entice prospective employees in the pre-applicant recruitment phase. This is especially important in tight labor markets, where competition is stiff. Recruitment marketing is also vital for finding and retaining top talent in all economic conditions.  

When potential candidates are familiar with and likes your brand, it paves the way to a faster recruitment process. Working with a top-tier recruitment marketing agency increases brand awareness and taps you into a highly qualified talent pool, resulting in speedier hires and improved candidate experience. This article highlights the benefits of partnering with Mid-West Family Madison for your recruitment marketing goals.  

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Mid-West Family Madison is a team of leading industry experts in the employee recruitment sector. We combine expertise and decades of experience to give your organization top-value recruitment marketing services.  

Each of our team members is an expert in different aspects of recruitment marketing. As such, we combine each unique expertise to create well-rounded, comprehensive, effective, and valuable recruitment marketing strategy.  

Brand Building 

One of the components of recruitment marketing is employer branding. This process is where we define and communicate your business culture and value proposition to potential hires. We leverage effective digital marketing strategies, such as social media platforms, hyper-targeted messaging, data analytics, omnichannel communication, and automation, to share positive stories and reviews about your company's culture. 

Recruitment marketing helps you build and solidify your brand. For instance, which company jumps out at you? Nike or Sal’s Shoes? It will be a whole lot easier for Nike to recruit than Sal’s Shoes. Everyone knows who they are and what they do.  

Working with Mid-West Family Madison can position your brand top among the competition. Top talent prospective hires constantly apply to work for top brands, and by positioning yourself as a well-established brand, you can attract and retain top talents.  

67% of men and 86% of women in the US say they wouldn't join a company with a bad reputation. We can help you build your brand's awareness, credibility, and authority, thus easing your recruitment goals.  

Targeted Approach 

One of the common recruitment marketing goals among our clients is targeting and attracting specific candidates. Our team of experienced and skilled recruitment marketers can leverage digital marketing tools and techniques to help you target your desired candidates.  

We take a more targeted approach to your recruitment marketing needs. There may be similarities but no two businesses exactly the same. Our targeted approach helps you land and recruit employees with the skills you need for your workforce.  

Mid-West Family Madison leverages specific talent pools, such as those with in-demand experience and niche skills. This way, we ensure you attract suitable candidates for your recruitment goals and needs.  

According to a study by Indeed, 49% of job seekers said they wouldn't apply for a job if they didn't meet all of the qualifications listed in the job posting. This helps us narrow our strategy to target your ideal audience–prospective hires.  


Mid-West Family Madison strives to be at the forefront of innovation in the recruitment industry. We stay current with the latest industry technologies and trends. As such, we can help you adopt and implement new and innovative recruitment strategies you may have yet to consider or use.  

Our commitment to be an innovation-led recruitment marketing firm gives you a competitive edge. Furthermore, you can attract top talents who are led and motivated by innovation and a constant desire to stay up to date with industry trends.  

Some of the latest 2023 recruitment marketing trends we constantly track include: 

  • Candidates continuously prioritize remote and hybrid work.  
  • A constant need for diversity for employers and job seekers. 
  • A need to be aligned with corporate values 
  • Marketing automation to attract top talent faster
  • Perfecting entry-level recruitment to ease talent shortages.  

We leverage innovation to help you build a solid brand attracting the right prospective hires and to improve candidate experience.  


Partnering with Mid-West Family Madison can help you become more data-driven. We provide businesses with the information and tools necessary to make informed decisions about their recruitment processes.  

We can help you identify patterns and trends you can actually use to enhance your hiring process. Compared to conventional job boards, data collected via a recruitment marketing agency helps you save time and money by improving your hiring process.  

Gain Competitive Advantage 

A well-executed recruitment marketing strategy can help top talents choose your organization over the competitors. Prospective hires' top considerations include awareness, consideration, and interest.  

One of your recruitment marketing goals should be ensuring that during the awareness and consideration phases, your organization is a top choice when candidates think about their options, so when the time comes to act, they choose you. Working with us helps you leverage your competitive advantage over other prospective employers.  

Recruitment Marketing with Mid-West Family Madison 

Are you looking to recruit top talents in your business? Working with Mid-West Family Madison can help your business save time, build your employer brand, and find the best top skills to help optimize your workforce and productivity.  

You can save money and the organization's resources by saving time and automating your recruitment marketing with the help of Mid-West Family Madison. Contact us to learn more or schedule an appointment to discuss and implement your recruitment marketing goals.   

The Essentials of a Successful Recruitment Campaign

Shar Hermanson

About the Author : Shar Hermanson

I love Flamingos, and only one person has ever asked me why. That person is the one who I would want to be my marketing partner. In a world of formulas and ideas, you need a partner that takes the time to ask you why. In my 22 years of marketing experience, I have learned that asking more and talking less is what makes a great relationship. I work best with growth-minded companies and individuals with an internal drive to succeed. They sleep with their ideas and wake up ready to drink in the opportunity that comes with every sunrise. They have barriers they can’t see because they live with them each day. My team and I identify those barriers to your dreams, and we encourage you to put a flag on your goal. We use inbound and outbound marketing strategies to tell your story to your ideal customer. This reduces customer complaints and issues. We attract your ideal customer. My experience is with radio, newspaper, billboard, website, search, email, and all the other fun tools marketers use. All you will care about is how we find your story and tell it to the right people.