You have a sign and a logo but do you have a sound? Your potential new customers are accustomed to identifying a business, a product, even a school by hearing musical lyrics, and sometimes it’s just... Keep Reading
Branding (3)
Welcome to our series, Bar Stool Q & A. Join us as we tap into Mid-West Family’s decades of marketing experience and share top-shelf tips, suggestions, and fun marketing stories! Keep Reading
Have you ever gone to a movie full of anticipation because the trailer promised a thrill ride only to be disappointed with a so-so boring waste of money and time? The promise didn’t deliver the goods. Keep Reading
The Keys To Successful Branding Roy Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. Roy, together with his wife Pennie, founded the Wizard Academy... Keep Reading
7 Tips to Make Your Website Different from the Rest The internet is a huge, never-ending database. You don’t want people to play the “Where’s Waldo” game with your business’s website. There are ways... Keep Reading
How Sponsorships Help Brand Your Business There are 64,793 farms in Wisconsin according to DATCP Home of Wisconsin Agricultural statistics. To offer a little perspective, there are 5.8 million people... Keep Reading
We often host what we call a Creative Uncovery session with clients to dig deep into their business, asking necessary questions to search for information potential new customers need to hear. This... Keep Reading
I recently met up with a colleague I haven’t seen in a decade. We worked together at a building company that nearly toppled when the housing bubble burst. He asked where I landed and was I still in... Keep Reading
Our thirteenth President of the United States pondered that question as he carried Millard Fillmore as a moniker his entire life. Now there’s nothing wrong with Millard or Fillmore but back in the... Keep Reading
