What if you could sell more to your current customers, without spending another dime on advertising?
What if you could turn everyone who subscribed to your newsletter into raving fans?
You can accomplish this and more with email marketing!
Email marketing is about showing up in the right inboxes at the right time with the right messages. It’s about positioning yourself as a supplier rather than a spammer.
Let’s look at the numbers:
Nurturing is continuing to build relationships with customers – past, present, and possibly future! It’s your chance to speak directly to them (ie: one-to-one marketing) at a convenient time for them.
Email is a great place to reach the people who already know your brand and product or service. It’s easier to ask them to take an action since they’ve previously subscribed to your list.
Ask for action with compelling a call-to-action (CTA) and eye-catching design to grab their attention. The spam is real people!
Here are examples of how to use email marketing to build awareness or encourage action:
- Upsells and cross-sells
- Reminders
- Reviews
- Announcements
- Invitations to events
- Cart abandonment
- Customer service
- Sales & Promotions
With the right messaging, email marketing can be one of your most impactful channels.
Credibility
People do business with people they know, like, and trust. Build more trust and increase engagement by personalizing the content based on what your people are interested in. For example, send a follow-up offer email to first-time purchasers or visitors.
Imagine you’re a local beauty brand and one of your subscribers consistently clicks on links to new trends. Would it be wise to let them know with a quick email when you launch a new trending product line?
If another subscriber purchased organic, earth-friendly products in the past, wouldn’t they be interested in the video you posted of your team volunteering with the Clean Lakes Alliance?
Build credibility by personalizing your efforts and sending people relevant content. In a future article, we’ll explore creating segments within your database in depth.
Brand Awareness
Stay top of mind and allow people to engage with your brand any time of the year.
Have some fun with it! Email provides a direct, consistent line of communication to your loyal tribe.
Let people know what to expect from your brand with consistent scheduling. Provide consistency in your brand look, voice, and tone.
Leads
It’s rare that someone who subscribes to your list is ready to purchase today. It typically requires multiple touches from you. According to Sales Hacker, Hubspot, and Salesforce, it takes an average of eight touchpoints before a prospect is considered a qualified lead or prospect. That doesn’t guarantee they’re ready to buy!
Think of it like dating, would you be willing to move in with someone you just gave your number to? Absolutely not! Email marketing can be your coffee date on the journey to buyer’s romance.
Return on Investment (ROI)
Keep your digital strategy cost-effective by measuring ROI from your email marketing campaigns. For every $1 spent, email marketing generates $38 in ROI.
When you have a cohesive buyer’s journey, email marketing acts as an effective tool to guide your subscribers or prospects back into the sales funnel at every stage.
Email marketing is cost-efficient, effective, and easy to measure.
Want to sell more without spending more? Reach out and we’ll help you craft your perfect strategy.
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