Local Marketing Agency
RADIO. DIGITAL. COMMUNITY.
Radio
In a world of static and silence, one local marketing agency dares to be different: Mid-West Family Madison. We're your all-access pass to eight radio stations across Southern Wisconsin, from Magic 98 to Solid Rock JJO and Q106. Each of our stations are deeply connected to everything local, engaging with the community through events, concerts, supporting local causes, and reaching thousands of listeners through traditional and streaming radio.
Digital
Our digital strategies can stand on their own—or, even better, amplify your radio buy for next‑level synergy. With decades of hands‑on experience, we zero in on what matters most to you—brand lift, lead flow, repeat sales, in‑store traffic, or hometown buzz. Our toolbox spans SEO, Google Ads, web builds, targeted email, IP targeting, and more. Every move is tracked, measured, and reported, to show real results against your biggest goals.
Start With A Free Website Audit
Request a review of your company website compared to similar businesses in your area. We’ll review:
- Competitive keyword gap analysis
- Technical SEO and website performance
- User experience evaluation for conversion
- Clear, actionable next steps
Client Success
William Thomas Jewelers
Discover the Spark Behind Madison’s Hidden Gem!

Curious how a local jeweler turned custom craftsmanship into a shining success? Find out how William Thomas Jewelers partnered with Mid-West Family Madison to grow their brand and build trust that keeps customers coming back—and sending their friends! From radio buzz to a sleek new website and targeted digital strategy, see what sets them apart.
William Thomas Jewelers strengthens their brand by utilizing the following marketing tactics:
- Magic 98 App Sponsorship
- New Website
- Targeted Display Ads
- IP Targeting
- Website Hosting & Maintenance
Mad City Moving
Stress-Free Moves Start Here.

Discover how a local, woman-led moving company became Madison’s most trusted name in relocation. From a 4.4 Google rating to loyal customers who move with them time and again, Mad City Moving has proven it’s not just about getting your stuff from A to B—it’s about getting it there right.
Mad City Moving dominates its competition with the following marketing tactics:
Benjamin Plumbing
The Name Dane County Trusts—For Generations.

Benjamin Plumbing has been serving families and businesses with expert plumbing and unmatched integrity for decades. Learn how this second-generation, family-owned business keeps growing through dedication, professionalism—and smart marketing with Mid-West Family Madison.
Benjamin Plumbing remains a household name in Dane County with incredible customer service, hard work, and consistent marketing:
Start Your Digital Marketing Journey
See how your website performs against local competition with a free website audit. We’ll reach out to schedule a consultation to review your results and take actionable next steps.
Community
Community impact is more than a slogan for Mid‑West Family Madison—it’s a calendar full of give‑back events. We power the AmFam Children’s Hospital Radiothon, Veteran’s Radiothon, Storyteller’s Jam, Dee’s Radiothon for Kids, and Fusion’s Backpack Drive. Add Kibble for a Cause, Tats for Tots, and the cheeky Your Fly Is Open Golf Outing, and you’ve got prime chances for brands to reach local listeners while fueling causes that matter right here.
Why Mid-West Family Madison
Local isn’t a buzzword at Mid‑West Family Madison—it’s our DNA. Our staff lives, works, and grew up right here, giving us a real‑time pulse on Dane County life. That hometown insight fuels campaigns tuned to local rhythms and real business goals. Most brands we serve are neighbors, not faceless corporations, and that proximity is our edge. Because we’re part of the community we market, every idea lands with relevance, authenticity, and heart.
Testimonials
Alissa WeberTrustindex verifies that the original source of the review is Google. You can tell they truly want to see your business succeed. They’re not just going through the motions. Their creativity, attention to detail, and commitment to results make a real difference. I’m incredibly grateful to work with a team that’s this dedicated and invested. Highly recommend! Jayson KrauseTrustindex verifies that the original source of the review is Google. Would absolutely recommend Mid-West Family to any business looking to improve their website. They are true professionals who not only take the time to understand your needs, but go above and beyond to bring you more business. Working with Leia, Elyse, and their team has been a wonderful experience. World Dairy ExpoTrustindex verifies that the original source of the review is Google. Mid-West Family Madison—especially Liz Matzke and the Mid-West Farm Report team—have been outstanding partners for our organization and our event. They truly understand the dairy industry, the people involved in it, and the importance of communicating with authenticity and clarity. What sets them apart is how well they “speak our language.” Liz and her team take the time to understand our goals and help us identify the most effective ways to reach our audience. Whether it’s through radio, web content/formatting, social media, or even creative options like audio billboards, they consistently help us connect with the dairy community. Beyond promotion, they also bring a strong strategic and analytic approach. The team helps us measure and manage key performance metrics so we can be confident that our messages are not only reaching the right audience but also making an impact. Their expertise, industry knowledge, and commitment to results make Mid-West Family Madison an incredibly valuable partner. Patricia KranzTrustindex verifies that the original source of the review is Google. The tour was just great!! It is a very beautiful and interesting building to tour!! Jordan BeylerTrustindex verifies that the original source of the review is Google. Lely Center Monroe was built from the ground up, and Midwest Family Madison—especially Liz Matzke—has supported us in so many ways along the journey. Their entire team is fantastic to work with, and we’re excited to continue growing our partnership for years to come. American Design Concepts 3D viewsTrustindex verifies that the original source of the review is Google. We have been working with MWFM for over a year on our SEO campaign. Very satisfied with the results. We are a small local business. It was a big investment but we are seeing the fruits from it. They did great explaining everything, taking our questions/comments, and strategizing on how to grow our brand and generate leads. Fun to work with and they generate a great team atmosphere. Our website is the best its ever been! allie kundertTrustindex verifies that the original source of the review is Google. I’ve met with Raven before to discuss my marketing and I really feel like she added value to how my website is laid out and gave valuable advice. JuliaTrustindex verifies that the original source of the review is Google. Over 200 guitars and so much cool nostalgia inside. Plus the staff is AWESOME! 😉
























