Handling all the elements of a small business is too much for many business owners, especially as marketing becomes increasingly competitive and nuanced. In fact, more than one in three small... Keep Reading
In the digital age, where information is abundant, and attention spans are fleeting, podcasting has emerged as a powerful, captivating medium that entertains and informs audiences around the world. Keep Reading
Read this, study that. Watch for trends. Look at the analytics. Conduct A/B tests! You get where I am going with this! Keep Reading
Your business is unique, so your marketing plan needs to be unique. You must tailor your plan to fit your specific needs, resources, and target market. Once you have developed your initial strategy,... Keep Reading
I hear it all the time from business owners. “I track all my marketing effectiveness by asking people how they heard about us.” Keep Reading
Creating a realistic marketing budget for small and local businesses is about balancing what you need to spend to move the needle and not just spraying money at everything. Getting a handle on your... Keep Reading
Why do you drive the car you drive? Why do you always wear a certain kind of running shoes? Why do you sport Ray-Bans? Do you have a favorite toothpaste? Keep Reading
You may think the average marketing and advertising agency falls into one of two categories. They come at you with big flashy smiles designed to hide ineffective strategies, or they peddle boring... Keep Reading
Creating quality content is one of the most effective ways to attract potential leads. Your content should be valuable and relevant to your target audience, whether through blog posts, e-books, case... Keep Reading
Omni-channel marketing approaches improve your reach, interactions with new and return customers, and ability to create a consistent and recognizable brand. Companies are rapidly jumping on this... Keep Reading