Today, many business owners struggle to find and retain the talent they need to keep their businesses running effectively. As many as 78% of companies are currently running short-staffed. If your business struggles to find and retain the talent you need, recruitment marketing can help you attract the candidates you need for those open positions.
1. Recruitment marketing attracts top talent
By highlighting the company's unique value proposition and promoting your employer brand, you will find you are in a better position to attract the top talent in your field to your company. Usually, the top talent in any industry can choose where they want to work. If your business isn't on their radar, they'll never be coming to work for you because they aren’t even applying. On the other hand, if you engage in regular recruitment marketing, you can attract that top talent to your business—and enjoy the benefits.
2. Recruitment marketing increases efficiency
By streamlining the recruitment process and attracting a higher volume of qualified candidates, recruitment marketing can save time and resources compared to traditional recruitment methods. A higher volume of candidates can make a big difference when you are trying to fill specific roles or looking for strategies to fill them faster. Recruitment marketing makes it easier to identify top candidates and bring them into your recruitment funnel, so you will often get people in those open roles much more efficiently.
3. Recruitment marketing efforts can improve the candidate experience
Often, the candidates’ experience gets lost in the shuffle. However, it is a surprisingly important part of the hiring process. If a candidate doesn't have a great experience, they are more likely to turn elsewhere for employment.
Unfortunately, many companies continue to provide poor experiences for candidates. Many are slow to respond or don’t consider or value the candidate's time. Furthermore, candidates may struggle to get answers to questions they have before deciding if they want to take the position.
As part of your recruitment marketing efforts, your company should take the time to put together a solid candidate experience that reflects the needs of the top talent in your field. That may mean making sure you offer regular communication and candidates have a solid idea of who your company is and what it has to offer. Like your customer value journey, your recruitment marketing strategy should ensure candidates have the information to move through your funnel and decide on your brand.
4. Recruitment marketing supports diversity and inclusion
You can often reach a more diverse pool of candidates by using various strategies and platforms as part of your recruitment efforts. In turn, this makes it easier for you to create an inclusive workplace focusing on promoting diversity. Many traditional job platforms are accessible primarily to candidates from specific demographics.
Through your recruitment marketing strategy, you can find many candidates where they already are--including candidates from a diverse pool. If you are highly focused on diversity, you can also extend your recruitment marketing to a broader geographic area or utilize other strategies to help you find the ideal candidates for your open positions.
5. Your recruitment marketing efforts can enhance your employer brand
As you design your recruitment marketing strategy, you will want to include information about the company's values, culture, and mission. Today's candidates are often highly invested in the company's details, including what it stands for and what it will be like to work there. They want to know more about your brand, “why" they should work for you, and what will likely keep them with your company over time.
6. Recruitment marketing can help provide measurable results
Your recruitment marketing efforts, like your regular marketing efforts, come complete with measurable statistics and metrics to allow you to track the overall success of your campaign. You will learn what candidates are interested in seeing from your business and how you can guide them through your funnel more effectively. As a result, you will be in a better position to onboard new candidates and continue attracting the talent you need.
7. Recruitment marketing offers a cost-effective way to bring in new candidates
Recruitment marketing can be more cost-effective than traditional recruitment methods, especially when it comes to attracting passive candidates and promoting the company's employer brand. Conventional recruitment efforts include everything from working with a specific recruiting firm to posting your open positions across multiple platforms, but passive job seekers aren’t actively surfing these sites. The money you spend in this arena is wasted because passive jobseekers will likely never see these posts and they aren’t registered with a firm.
Get Help with Your Recruitment Marketing Campaign
At Mid-West Family Madison, we have the tools you need to create and monitor highly effective recruitment marketing campaigns for your business. Contact us today to learn more about how we can help you reach out to potential candidates.