Social Influencing feels like the new buzz in marketing but it’s been around since Cleopatra showed up with that groovy eyeliner. Keep Reading
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The Keys To Successful Branding Roy Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. Roy, together with his wife Pennie, founded the Wizard Academy... Keep Reading
Are you confused about the so-called “death of the cookie”? Or the impact of Apple’s recent privacy changes in their iOS14 update? If so, you are not alone. Keep Reading
Our 7-Minute Guide to Full-Funnel Marketing Imagine a funnel shape – larger at the top and smaller at the bottom. If you’ve ever used a funnel to dump oil in your car, you know the benefit of “bigger... Keep Reading
As a marketing strategist, I am exposed to a lot of marketing. Not just in my job, but also in my everyday life (did you know that the average person is exposed to over 4,000 ads per day?) Keep Reading
We often host what we call a Creative Uncovery session with clients to dig deep into their business, asking necessary questions to search for information potential new customers need to hear. This... Keep Reading
What is Over-the-top Media? It is a way to watch your favorite TV shows without having to buy a cable package. You only need the internet service that allows you wifi in your home, and one of the... Keep Reading
I recently met up with a colleague I haven’t seen in a decade. We worked together at a building company that nearly toppled when the housing bubble burst. He asked where I landed and was I still in... Keep Reading
Our thirteenth President of the United States pondered that question as he carried Millard Fillmore as a moniker his entire life. Now there’s nothing wrong with Millard or Fillmore but back in the... Keep Reading