Recruitment—It's a Marathon not a Sprint!

Recruitment—It's a Marathon not a Sprint!

In order to recruit and retain the best talent, businesses need to understand the current trends in employee engagement and adapt their strategies accordingly. Here are some of the most important employee engagement trends for 2023:

The Cultural Fit
How much of your interview process focuses on an applicant's values, beliefs, interests, and personality traits? If retention and employee satisfaction are important, your candidates can’t just be well-qualified; they also need to be well-suited to your company culture.

Flexible Work Arrangements
We learned we could work from home just as competently as from the office. Companies that continue to offer flexible work arrangements are winning! Offering at least a day or two at home helps improve employee morale and productivity while offering greater flexibility for employees to manage their personal and professional lives.

Wellness Programs
Employee wellness programs are increasingly popular. Allowing employees space to attend to their overall health and mental well-being reduces costs associated with absenteeism and medical leave. Holistic wellness support, including mental health and financial wellness programs, communicates how much you care for the whole person, not just their work output.

Employee Recognition
Recognizing and rewarding employees for their efforts is key to fostering a positive work environment. Companies should create meaningful recognition programs to reward employees for both individual and team contributions. These programs can be tailored to fit the unique culture of each organization.


PRO TIP: Include Social Media in Your Recruiting Efforts

Social media is becoming an increasingly important tool for companies looking to source, engage, and hire talent. In addition to job postings, social media can be used as a platform for creating brand awareness and connecting with potential candidates. Companies should consider developing a comprehensive social media strategy that includes content curation, targeted advertising, networking events, and other activities to engage passive candidates who may not otherwise be aware of open positions or job opportunities.

PRO TIP Hiring for Soft Skills

You can teach someone how to use your proprietary software. But soft skills such as communication, problem-solving, leadership, creativity, and adaptability are essential for fostering collaboration and productivity in the workplace. If you focus on recruiting candidates who possess these skills, you can train them on the specifics of a job.

In conclusion, to succeed in 2023, focus on creating an environment that is conducive to growth and collaboration. This includes leveraging data-driven tactics for sourcing talent, focusing on creating diverse and inclusive environments, and hiring for soft skills. With the right strategies in place, companies can ensure their teams are equipped with the necessary skills and resources to succeed and allows employees to thrive.

The Essentials of a Successful Recruitment Campaign

Tami Newman

About the Author : Tami Newman

Tami Newman has worn all the hats in the marketing universe—sometimes several at once—sales, graphic design, writer, social media manager, and entrepreneur. Besides skiing fast, one of her greatest passions is solving puzzles. For Tami, finding creative solutions to sticky problems is just as much fun as whizzing downhill.