Lead Generation is essential to your business whether you’ve been in business since before the internet was a thing or you’ve only been open for two weeks. We understand the need to not only attract people but to attract the RIGHT people.
Here is a list of seven things you can do to get the right customers to discover your business, buy your products, and recommend you to their friends and family. Oh, and you might like this free Lead Generation Strategy download, too.
Know Who You’re Seeking
It is easier to speak to the heart of a married man with two children who works in a blue-collar profession and loves hunting and sports than all men 25-45. Remember, King Charles and Ozzy Osborne are the same age, have been married twice, are wealthy, famous, were raised in the UK, and live in castles.
Speak to Their Hearts
Everyone will tell you, you need to create valuable content. And it’s true that blogs, ebooks, videos, and podcasts are dynamic and provide entertaining and informative content. But that blue-collar guy doesn’t give a rip about traveling light while backpacking through Europe (touring Ozzy and Charles’ castles). He is likely more interested in how to hit all the theme parks in Florida without breaking the bank.
Ask for referrals
This is probably the easiest (and the hardest) thing to do to generate a great lead. You may feel intimidated to ask for a referral—don't be! Asking your current customers for referrals benefits everyone. You get a new customer predisposed to like you because they were referred by a trusted friend, and both get a bonus or discount. Everyone wins!
Social Media Really Does Help
Social media platforms are an excellent way to interact with potential customers, share content, and build brand awareness. Be strategic about it, and don’t just post randomly. Plan your posts to align with your target audience’s interests and needs.
Link back to your website and blog to encourage people can learn more about your business. A strong call to action on each profile helps visitors easily find out more about what you offer and how they can contact you directly through email or phone.
Network with Other Businesses
You don't have to attend networking events every week or join an expensive business network. All you need to do is start talking to people about what you do. Build a community where you can support others and share ideas. And even if you can't meet in person, online forums are game-changers! You'll find people discussing stuff related to your industry, and that's pure gold for generating leads, especially if you offer something unique.
Use Email Marketing
When you want to take your business to the next level and connect with your audience in a meaningful way, email marketing is the way to go. You can do so much with it, like promoting a new product or service, sharing news, or offering top-notch customer support. The best part is you create a big list of interested contacts. That database will be a goldmine as your business keeps growing.
Optimize Your Website For Search Engines
You might have a fantastic website offering world-class products, but if no one can find it, you might as well just thumbtack your sales flyer to a telephone pole. What I mean is that someone may stumble across you by accident. SEO helps online visibility in search results. Follow best practices and use relevant keywords in strategic places throughout your site’s content and structure so people WILL find you when they are specifically looking for you.
Generating leads is crucial to growing your business. With the right strategy and a good dose of elbow grease, you can crush it and see your business skyrocket! So, let's get into action mode! Don't waste any more time. Let’s build a lead-generation strategy right now.
If you’re reading this, then you have the desire to put in the work to make your business thrive! Let’s go for it!