Did you know customers go through a several-step process to become loyal, raving fans of your brand?  The customer value journey gives you a comprehensive look at the steps a potential customer takes... Keep Reading

How many of these memes have you seen? They've become a running joke with my friends. Their employer buys pizza once a year as a reward for the 12-plus hours a day and having to work outside in the... Keep Reading

The job market is just that. A market—sometimes the market booms and sometimes, it busts! I remember when news of layoffs and downsizing bombarded the headlines. Today companies struggle to backfill... Keep Reading

Do you look online first when you want or need something? Most people do! This is why online visibility for home improvement businesses is key. You want prospects to find you when they need services.  Keep Reading

Trends may come and go but, as a business, you must stay on top of what consumers are interested in to attract their interest and maintain engagement. One highly effective way to do that is to add... Keep Reading

I know what you’re thinking. You built a website and expected leads to flow like water. Maybe your analytics show a stream of visitors, but does your site direct the flow to where you want visitors... Keep Reading

Effective lead generation is crucial for both long and short-term success. Home improvement is a growing industry with over $300 billion annual worth in the U.S. There's fierce competition among... Keep Reading

Radio advertising is a booming industry. A May 2022 Marshal Marketing survey reveals 71% of the Madison market listens to local radio. SP Global predicts radio ads will bounce back to pre-pandemic... Keep Reading

Have you noticed the trend of people selecting a word to own? Words like adventure, mindful, and joy are popular choices. Choosing a word as a mantra helps avoid our sense of failure when we abandon... Keep Reading

I’ve heard it in every decade of my broadcast career. Those who predicted radio would get kicked to the curb by the next technological advance. When cassettes and 8-track tapes became the latest... Keep Reading