Digital Advertising: Trends to Keep Your Eye On
If you’re here reading this, I don’t need to tell you how quickly marketing trends can fly. You’re here because you want to stay current, ahead of the curve and you want to connect with your customers so they continue to love you.
If the last few years have taught us anything, it’s that digital advertising isn’t going to get any less complex. In fact, the changes and updates to what you can do digitally keep growing exponentially! Here are a few more opportunities to explore.
In this blog post, we'll explore some emerging digital advertising trends to keep your eye on. It is fun to see and experience all the shiny new toys, but remember, at the end of the day, the key to successful marketing is to build a strategy that fits the values and mission of your brand.
Immersive Experiences through Augmented Reality & Virtual Reality
The rise of AR and VR technologies is transforming how consumers interact with content. Businesses can now create immersive and engaging experiences to captivate attention. A couple of examples of this is the Warby Parker virtual try-on app, where you can see what different glasses look like before you buy. Target has an app to see if the furniture you're considering fits in your room. You can see how experiencing a brand like this will play a significant role in the future of digital advertising.
Interactive Content
Interactive content is a powerful tool for engaging audiences. (Did you see the Google Doodle for Valentine's Day?) Whether it's quizzes, polls, or interactive infographics, encouraging users to actively participate in the content creation process enhances brand awareness and drives meaningful interactions. Plus, it’s fun!
Voice Search Optimization
With the increasing popularity of voice-activated devices, optimizing content for voice search is becoming imperative—just ask Siri. Now is the time to adapt digital strategies to accommodate the conversational nature of voice searches. This means taking a hard look at your SEO strategy and adding long-tail keywords so your content remains easily discoverable as spoken queries continue to rise.
Video Dominance Continues
Short-form videos, live streams, and interactive video ads are becoming increasingly popular. As attention spans decrease, businesses investing time and money to create compelling and concise video content will capture audiences’ interest. Plus, video content is so incredibly versatile—from social media to OTT, video does it all.
Ephemeral Content
The allure of temporary content, such as Stories on various platforms, is undeniable. Tap into your audiences’s FOMO, create time-sensitive and engaging content, and ask for immediate action. Today’s cell phones are like mini movie studios with editing capabilities that make us all feel a little like Steven Spielberg.
Inclusive and Diverse Marketing
Consumers increasingly value brands that embrace inclusivity and diversity. Diversity campaigns go a long way to building a positive brand image—especially when executed with a genuine and authentic message combined with long-term actions. You will fail at this tactic if it is just a line or two on your website.
Artificial Intelligence (AI) Integration
Everyone is talking about AI and how it’s revolutionizing how advertisers analyze data, automate processes, and optimize campaigns. And it’s true AI does speed up a lot of processes, from chatbots providing instant customer support to AI-driven ad targeting and content creation. Each task you incorporate some form of artificial intelligence is likely to enhance efficiency and effectiveness. However, keep in mind you still need to check the validity and reliability of what Chat GPT spits out.
Staying attuned to these evolving trends, embracing innovation, and adopting a forward-thinking approach will undoubtedly help you stay current and in front of the right audience. The digital future is so bright you’re gonna need VR shades.
