Although landscape services are seasonal and tend to attract customers during peak times of the year, landscaping businesses always face competition. To combat this, marketing year-round keeps your name top-of-mind for when people are looking for service.
Landscape business marketing is crucial, but you might need help with how to do it. With consistent landscape business marketing, you can bring in new leads and keep a steady sales flow. The following tips will help you build your next lawn care marketing strategy and fuel your success.
Identify Your Company's Target Audience
The first step to building your marketing strategy is identifying your unique target audience. This audience consists of people in or around Madison who will likely turn to you for landscaping services.
Your target audience will comprise specific demographics, locations, favorite online platforms, budgets, and other factors to consider, such as income or yard size. A target audience will help you develop campaigns that resonate and drive sales.
Define Your Marketing Goals
After determining who to target with your marketing efforts, you must set specific, attainable goals to guide your strategy further.
Think about what you want to achieve, and the marketing goals to help get you there. For example, boost website traffic or social media engagement to increase brand awareness. To ramp up conversions and sales, set goals to reach a specific number of leads or a dollar amount in sales.
With your goals set, you can select the tactics that align with your goals. You can also use analytical tools to measure your progress and gauge success.
Create Year-Round Marketing Campaigns
Considering the landscaping industry is often seasonal, you may initially want to limit your marketing to when business picks up. However, this will cause you to lose momentum, and you’ll spend more money to get back in the minds of your customers.
To avoid feast or famine cycles, keep your marketing efforts consistent year-round and continue reaching your target audiences.
5 Effective Marketing Strategies for Landscapers
Consider integrating these marketing tools to enable your landscape business marketing strategy to succeed.
1. Pay-Per-Click Ads
Your business should have a strong online presence, but this can take some time with search engine optimization (SEO) and other efforts. To get your business in search engines and on other platforms faster, use pay-per-click (PPC) ads.
The goal of any paid search campaign is to appear on the first page of search engines and at the top of the results. By bidding on keywords like "landscaping services in [city]" and other relevant keywords, your business will appear first.
2. Social Media
Landscape businesses should also have a consistent social media presence. You can build this presence through regular content, posting, and follower engagement on your audience's platforms. Tools like Facebook, Instagram, TikTok, and others can help you reach your customers.
The demographics and content for each platform will differ, making it important to choose the right tools based on what you want to post. For example, you can post before and after photos of landscaping projects on visual platforms like Instagram. At the same time, you can run campaigns on Facebook to generate reviews and conversations with audiences. TikTok is perfect for tutorials, FAQs, project progress, videos, and more.
Regardless of your platforms, you should also run ads targeting customers in your area.
3. Radio
Radio advertising is one of the most effective ways to connect with audiences of all types within a specific geographic region. Many stations and local personalities have loyal fans who tune in regularly, and you’ll reach thousands of people daily.
Also, radio isn't just for the car. People listen to streaming radio just about anywhere, from their homes, on their phones, and in the workplace. You can also reach audiences via streaming radio to complement broadcast radio efforts.
4. Event Marketing
Live events offer another effective channel for introducing your company to a local audience, and there are plenty of ways to get involved.
Some ways to get into event marketing include sponsoring events or connecting with influencers for everything from live mentions and personal endorsements to on-air interviews. You could also have someone from your company attend and connect more directly with potential customers and partners.
5. Email Marketing
Another way to stay top of mind is to engage in email marketing. Email allows you to reach potential customers to share services, content, reviews, and other lead-nurturing materials.
To add more people to your email lists, offer something of value to people in exchange for their email addresses, such as an eBook or another free download. This will help you capture lead information more effectively and engage prospects until they convert into customers.
Trust Mid-West Family Madison with Your Marketing
If you need help with lawn care business marketing, you'll benefit from working with a reliable media partner like Mid-West Family Madison. We understand how busy contractors can get, so we're here to give your marketing strategies the attention they need to succeed. Contact us today to learn about how our services can supercharge your efforts.
