Did you start a new business in the last few years? Here is a harsh truth. About 2/3rds of all new businesses survive two years 1/2 survive five years 1/3 will make it 10 years The... Keep Reading
Tami Newman (4)
You wrote a beautiful post and it did exactly what you wanted it to do. It got a response! Great right? Except you didn’t see the comment and now the person who was so excited thinks you’re a jerk... Keep Reading
CONGRATULATIONS! You did it! You filled the open position. It took a while, used up valuable resources of time and money, and cost you some projects because you weren’t staffed up. YES! You’re on... Keep Reading
In the course of your work day, you interact with people in their work persona and maybe a few of those same people as “themselves.” If there is a big difference between the two something is terribly... Keep Reading
As a small business owner, you know it takes a lot of hard work and dedication to keep your doors open. It can be tough to compete with the big chains, but one strategy you can use to give yourself... Keep Reading
Do Your Customers Really Know You? The public’s perception of your business is different from yours—this is not an opinion—this is a fact. It’s the DK phenomenon. Perhaps you have a repeat customer... Keep Reading
“The best ideas prove themselves by spreading like pollen.” I heard this and liked it so much I made a little poster and stuck it on my office wall for inspiration. I wanted to give credit to the... Keep Reading
A little while ago I told you no one cares about you. I didn’t say it to be mean. I did it to illustrate a point—by and large, people care only about themselves and solving their own problems. But... Keep Reading
Content Marketing is so simple a concept it’s hard to explain. Content marketing is educational but it is NOT about the products or services a company sells. Keep Reading
The Bitterness of Poor Quality Remains Long After the Sweetness of Low Price is Forgotten
Digital Marketing
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Benjamin Franklin is credited with saying this and for many companies, the lure of a low price when choosing a vendor is sweet indeed. It’s not such a big deal to buy the discount brand of toilet... Keep Reading
