In the course of your work day, you interact with people in their work persona and maybe a few of those same people as “themselves.” If there is a big difference between the two something is terribly... Keep Reading
Tami Newman (4)
As a small business owner, you know it takes a lot of hard work and dedication to keep your doors open. It can be tough to compete with the big chains, but one strategy you can use to give yourself... Keep Reading
Do Your Customers Really Know You? The public’s perception of your business is different from yours—this is not an opinion—this is a fact. It’s the DK phenomenon. Perhaps you have a repeat customer... Keep Reading
“The best ideas prove themselves by spreading like pollen.” I heard this and liked it so much I made a little poster and stuck it on my office wall for inspiration. I wanted to give credit to the... Keep Reading
A little while ago I told you no one cares about you. I didn’t say it to be mean. I did it to illustrate a point—by and large, people care only about themselves and solving their own problems. But... Keep Reading
Content Marketing is so simple a concept it’s hard to explain. Content marketing is educational but it is NOT about the products or services a company sells. Keep Reading
The Bitterness of Poor Quality Remains Long After the Sweetness of Low Price is Forgotten
Digital Marketing
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Benjamin Franklin is credited with saying this and for many companies, the lure of a low price when choosing a vendor is sweet indeed. It’s not such a big deal to buy the discount brand of toilet... Keep Reading
Have you ever gone to a movie full of anticipation because the trailer promised a thrill ride only to be disappointed with a so-so boring waste of money and time? The promise didn’t deliver the goods. Keep Reading
Social Influencing feels like the new buzz in marketing but it’s been around since Cleopatra showed up with that groovy eyeliner. Keep Reading
How Sponsorships Help Brand Your Business There are 64,793 farms in Wisconsin according to DATCP Home of Wisconsin Agricultural statistics. To offer a little perspective, there are 5.8 million people... Keep Reading