You may think the average marketing and advertising agency falls into one of two categories. They come at you with big flashy smiles designed to hide ineffective strategies, or they peddle boring copycat tactics and seem only concerned with the bottom line (mainly their own). Mid-West Family is different from that kind of place!
At Mid-West Family Madison, we believe in a balanced approach. Yes, boosting your return on investment and increasing revenue is important, but so is fostering robust and sustainable business relationships. Our perspective makes us different from other companies, but we're proud to stand out from the rest as champions of our community.
Why should you consider partnering with Mid-West Family Madison for your company's marketing needs? Here are just a few of the many reasons why:
Design & Development of Your Brand
If you recently started your business or have years of business experience, you could probably use an outside look at your branding. It is hard to read your label when you are in the bottle! MWF helps you create a strategic planning process around your brand design, including describing your perfect customer to create avatars, mapping your typical customer's journey, and measuring return on investment (ROI). We can also develop a strategy for developing your brand explicitly tailored to your business. And don't worry — we make everything easy, speak to you like humans, and leave the jargon to the other guys.
Our Broadly Experienced Team
So many marketing agencies are startups, with operators with little to no experience in comprehensive advertising strategies and tactics. In contrast, our team of marketers at Mid-West Family Madison has many years of experience in a variety of marketing channels — not to mention community engagement and business development. When you partner with us, you get strategists, creative writers, digital masterminds, project managers, business analysts, and seasoned sales professionals. And you don’t have to pay us benefits or give us vacation time!
Local Broadcast Radio Advertising
Mid-West Family Madison helps your business reach new audiences through our broadcast radio advertising solutions. Research indicates that among American adults aged 18+, radio boasts a reach of 92% every week.
We tap into a massive consumer base.
With the power of our local on-air social influencers and targeted programming, we’ve transformed our eight radio stations into lifestyle hubs.
Each station has a committed and unique following of listeners who embody that lifestyle. Who else would dress up like Cousin Eddie on a weekday before Thanksgiving to join the WJJO crew at 6:00 in the morning? Believe it or not, there were dozens of listeners!
With our network of resources, we can set up a nationwide campaign or target a local audience. We can connect your brand with influencers and leaders within your community. Either way, we can give you a leg-up on the competition through the power of broadcast radio advertising.
Engaging Content Creation
The old marketing axiom that "content is king" has never been more true than today. Companies looking to get their name out to consumers must create exciting content to feed their customer journey funnels with timely content delivered through the appropriate channels at the right time. That is where MWF truly shines!
We can help your business develop winning content marketing tactics, including crafting best practices for SEO (Search Engine Optimization). We are also experts at creating innovative content for blogs, videos, podcasts, social media accounts, and email marketing.
Digital Marketing Strategies
The ultimate purpose of any marketing strategy is to attract customers to a business and increase sales. At Mid-West Family Madison, we specialize in full-funnel work within our locally owned and operated digital networks and brands.
We develop comprehensive digital marketing strategies for your brand to cover the customer's journey from when someone first discovers your company to when they first buy from you to them becoming a brand advocate.
In addition, we offer competitive pricing on access to local, regional, and national digital targeting. We can make it happen no matter what your digital marketing goals are.
Event Exposure
Mid-West Family Madison expands local awareness of your brand by increasing your exposure through events and initiatives within the community. For example, we raise hundreds of thousands of dollars for the AFCH every year through the Storytellers Jam.
For example, we can develop a cause marketing campaign to garner publicity for your company; or sign up for your company to participate in an already established local event. We can even plan an event for your brand and then advertise it to your target audiences and potential new customers!
Giving Back to the Community
At Mid-West Family Madison, we strongly believe in giving back. For that reason, we work with local communities to give back through events, cause marketing campaigns, fundraisers, and much more!
Participating in community gatherings also establishes a tangible presence for your brand, giving consumers a clearer perception of what to anticipate during their interactions with you.
Partner with Mid-West Family Madison
There are several compelling reasons for you to consider Mid-West Family Madison as your marketing and advertising partner. Our experience, ability to plan and strategize, familiarity with all forms of marketing, and willingness to give back to the community are just a few key factors to consider. We can help your business become more visible, trusted within the local community, and profitable.
If you would like to learn more about how we can help better your brand, reach out today. The team is just sitting around dreaming up cool stuff to do! We're happy to answer any questions you may have.
