Handling all the elements of a small business is too much for many business owners, especially as marketing becomes increasingly competitive and nuanced. In fact, more than one in three small businesses outsource at least one of their business processes.
If you're considering partnering with a marketing or media agency, look for a company offering solid, full-funnel strategies, not cyclical tactics. Here are some things you can expect when you choose Mid-West Family Madison as your marketing partner:
Clear Marketing Strategy
Before you can start implementing high-quality campaigns, you need a holistic marketing strategy. Who is your target audience? What are they looking for? What types of messaging will get their attention?
Before you launch any marketing efforts, we start with a comprehensive strategy to establish your objectives for the year, your target market, their pain points, and how your brand solves their problem or fills their needs.
Radio & OTT/TV Advertising
Virtually every small and local business benefits from adding radio and OTT or traditional broadcast television to their multi-channel marketing approach. Most consumers check into these channels multiple times per week. You can cast a wide net over a specific geographic area so local shoppers become more familiar with your brand.
Any marketing agency worth their pay will work with you to refine your messaging, the specific radio or television channels your ads play on, and the time segments that work best for your audience. Through unique URLs on clickable OTT or streaming ads and call tracking numbers, you can develop attribution maps to know the success of each channel or campaign.
Digital Marketing Expertise
Whether you have an online store or not, a robust digital marketing strategy is key to reaching new shoppers and convincing them to spend with you and not your competitor. Vital elements of getting the most value out of digital channels include:
- Search engine optimization (SEO)
- Content marketing
- Email marketing
- Social media marketing
- Paid advertising and PPC ads
Our experts will prioritize the best channels and success tips for maximizing your online presence.
Content Creation and Management
Content creation includes creating website content about your services, a business blog updated frequently with new articles, and ongoing social media posts full of engaging text and video. My experienced team helps you zero in on the types of content your audience will care about most.
Content is king but distribution is KING KONG! We can completely manage content publication and distribution, stay on top of analytics so you know where your content matters most, and we constantly refine your approach for the best ROI.
Social Media Management
Social media platforms help you develop more direct relationships with your audiences, but they require a lot of ongoing focus. We work with you to identify the top channels for your social media strategy and create and publish posts. We help you engage with your audience through responses and shares and then analyze your metrics to refine your approach.
Data Analytics and Reporting
One of the most critical aspects of marketing isn't the marketing itself. Instead, it's analyzing and using the data that comes in as a result of your marketing campaigns.
However, industry tools such as Google Analytics can be complex and hard to use if you don't develop the expertise from spending hours every week in the system.
A good data analyst can sift through results and provide clear reports about the success of your efforts, but a great data analyst will use the data to make recommendations for improvement based on those metrics. Over time, you will have a robust pool of data for powering decisions on every aspect of your marketing campaigns.
Collaborative Approach
The right marketing support team will become a cohesive fixture in your revenue team by partnering with your in-house marketing experts, salespeople, and customer service teams. This is an area where Mid-West Family really excels. We'll seamlessly partner with your product developers to ensure new messaging and campaigns are right on target for your business objective with no disconnect between the different facets of your business.
Continuous Learning and Adaptation
The marketing world is constantly changing—from traditional broadcast channels like radio and TV to online marketing to the rise of streaming radio and OTT. Successful channels and strategies never stand still. We provide more than just implementation—we are your eyes and ears into trends and changing developments in the marketing world.
Mid-West Family Specializes in Marketing Support
Ready to launch your innovative marketing campaigns? Start by building a team you can trust to provide you with continuous support from your initial strategy through reading the results of each campaign.
At Mid-West Family Madison, we provide comprehensive support so you can focus on business growth and power your marketing initiatives efficiently. Reach out today to get started.
