7 Steps to a Strong Brand Identity

7 Steps to a Strong Brand Identity

Today, we're taking a journey into the heart of branding—the stuff that makes your business uniquely yours. Whether you're just starting or want to give your existing brand a makeover, these steps will guide you to create a brand identity that truly shines.

Step 1: Define Who You Are

Think about what makes your business special. What values, beliefs, and qualities define you? This is your essence, your core. Understanding this will guide everything else you do in building your brand. 

Ask yourself what fundamental beliefs or principles you stand for. What sets you apart from your competitors?

Step 2: Craft Your Visual Signature

Your logo is like your business's face – it's what people recognize you by. Design a logo that's simple, memorable, and reflects your brand's personality. It's your chance to make a visual statement that sticks in people's minds. 

Ask yourself if someone could easily recognize your logo from a moving car passing a billboard. Is it versatile and scalable? Does the color and the font reflect your brand personality? 

Step 3: Find Your Voice

Just like everyone has a unique speaking style, your brand should have a distinct voice. Keep it consistent across all your communications, whether it's friendly, professional, or quirky. This helps you connect better with your audience.

Ask yourself if you are professional and authoritative like Forbes, compassionate and caring like Gunderson Life Celebration Center, or quirky and lighthearted like Keleny Topsoil.

Step 4: Colors Matter

Colors evoke emotions and set the tone. Choose a color palette that aligns with your brand's vibe. Make sure to use these colors consistently across all your brand materials.

For example, blue speaks for stability and trustworthiness. Red often symbolizes passion, energy, and power. Green represents balance, tranquility, and sometimes wealth.

Step 5: Tell Your Story

Every business has a story – share yours! Let people in on your journey, your struggles, and your triumphs. Authentic storytelling creates connections and helps customers relate to your brand.

Start with the basics — What is your origin story? Did you start sitting at the kitchen table? What was your inspiration and some of the challenges you faced? Customer testimonials are great stories, too. 

Step 6: Collaborate & Connect

Partner up with influencers or complementary businesses. Collaborations are mutually beneficial, allowing both businesses to reach new audiences, share resources, and create innovative offerings that appeal to their shared customer base.

There is no limit here. Great partnerships benefit both businesses. A real estate agent and a mortgage broker. A veteran-owned business and a local non-profit serving veterans. 

Step 7: Be Consistent

Consistency is key! Make sure your brand's message and look are uniform across all platforms. Whether it's your website, social media, or packaging, maintain that brand consistency.

Be diligent with your brand consistency. Consistency builds recognition and brand recall, fostering a sense of reliability and familiarity consumers crave.

Get Ready, Set, Go

You now have the building blocks to build a remarkable brand identity that speaks volumes about who you are! Looking for help and direction? Reach out to Mid-West Family Madison; we love branding!


Contact Mid-West Family Madison

Pat Heffling

About the Author : Pat Heffling

Pat Heffling is a University of Wisconsin Graduate and has called Madison home since 1978. He knows the landscape here better than anyone! His extensive background in sales and marketing is eclipsed only by his natural ability to find the right solutions that work for his clients.