In Tami’s recent blog, you got a taste of what content isn’t.
Content is not shouting your sale from the rooftops or using your advertisement to list every brand you carry.
Content Marketing is telling stories that your prospective customers want to hear.
Just because I want to write blogs about obscure rock and roll songs, doesn’t mean it’s smart for our company. Our marketing director won’t let me. He says our customers want to know about branding and marketing, not how Led Zeppelin’s guitar gallop in their 1976 song Achilles Last Stand preceded the new wave of heavy metal in the 1980s.
The best place to start creating content is to answer questions your customers are ALREADY ASKING.
So how do you start answering those questions?
Thousands of great ideas are recycled on the internet every day. It’s not about finding brilliant new ideas, but new ways to tell the story around that idea.
Where are you answering your customers’ questions?
Are you ready for more? Watch this webinar where our Marketing Director Andy Bontz discusses this with Pasquale Nocito, President of QS Digital Solutions.
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